Running a small business can be challenging. However, you can take help from the web to make your job easier. For instance, if you are going to do a lot of design work for your website, blog, social media accounts, etc. then you can use the following tools and resources:
Adobe Photoshop and Corel Photo-Paint are image editors that professional photographers and graphic designers swear by. However, the problem is that they can be quite complicated or advanced for average users or small business owners. This is why Canva can be a good alternative.
Canva is a simple graphic design program that allows you to create social media banners, advertisements, business cards, etc. without doing a lot of work or spending hours. This is because it gives to access to a massive library of templates for each category. All you have to do is pick an appropriate template and customize it as per your needs. Plus, it’s completely free!
Even if yours is a small business, it doesn’t mean that you shouldn’t have a brand. If money is the problem, then Tailor Brands has the solution. It’s one of the most advanced and affordable branding solutions that any business across the world can access easily. It offers a slew of tools for branding that include designing business cards, business deck, customized presentation slides, and even social media posts for marketing. However, it’s most popularly known for its logo maker.
Tailor Brands logo maker isn’t your typical logo software in which you can pick a template and add one design element after another until the logo is complete. Instead, it used artificial intelligence technology to understand your design requirements and then create some of the most amazing designs for you in a matter of minutes! It’s true, you barely have to do anything as it’s intelligent enough to work just like a human graphics designer.
Whether it’s your website or content for social media, you need tons of images to stand out from the competition and take your business to the next level. However, finding professional and good quality images is usually time-consuming or expensive (if you have to buy licensed images) or both. However, there is another option- Pexels!
Pexels is the perfect website to find high-resolution and curated images on different subjects. This is because the team handpicks royalty-free images from different sources to save you time and also allows you to download the images in different resolutions or even a custom resolution in real-time which is pretty neat. So, if you are tired of using out of focus or pixelated images that don’t do justice to your brand, then be sure to give Pexels a shot.
It goes without saying that great images must always be accompanied by stylish and unique fonts. However, you don’t have to go from one website to another in search of the perfect font. You can instead just use FontSpace.
FontSpace is a nifty website that’s dedicated to thousands of some of the most amazing fonts that you can download for free! To be more accurate, it has over 35,000 fonts including minimalistic fonts, classic fonts, and even handwriting fonts! It also tries to make it easier for you to find what you are looking for by displaying the trending fonts on the home page, although you are free to search for a particular font with the search box or just hit the “random” button to let the platform surprise you.
Email marketing is quite effective even today. However, to get the best results, you must design some of the most attractive email templates. This is where Foundation comes in. It’s a responsive and comprehensive email framework that makes designing HTML-based email templates easier and faster. You can literally code emails like you code websites and fit your content in a grid so that it works on all the major email clients and browsers and even devices with different screen sizes. You can also use common UI patterns to create the designs faster by adding block grids, thumbnails, menus, and buttons on the fly! It really doesn’t get easier than this.
A small business could be limited by capital and staff. However, as long as you are creative and willing to do the work, you can grow your business as much as you need. Of course, the tools explained above can also help a lot. Good luck!